Post by account_disabled on Dec 20, 2023 6:28:21 GMT
GDPR, attribution models, location data, neural networks, segmentation or also a new generation of analysts - all this and much more was heard at the next edition of the DATA restart conference, which took place on Thursday, April 5 at the Olšanka Hotel. What interested us? And what caused the biggest stir? More on that later. image The organizing agency TASTE, or all its representatives. A new generation analyst After an opening speech by Honza Tiché from the organizing digital agency Taste Medio, Martin Bosák from Billigence summarized how the requirements for data analyst skills have fundamentally changed in recent years. According to Martin, this change can be characterized in two basic directions – more abstraction and more technology .
The discussion about the C Level Executive List role of the Czech education system and companies in the education of new data analysts provoked quite a lot of reactions. Pavel Novák , CEO of Zonka, also dealt with the new role of analysts in his part , who stirred up the waters of the analytical conference environment a bit when he came up with the argument that nowadays an analyst in the sense of a web analyst is essentially a relic . image Pavel Novák, Zonky He put the modern analyst in the role of an expert with a holistic approach to the entire process, from the user's arrival on the website to the actual closing of the (real) deal . Pavel Novák supported his opinion with arguments from real practice, when he simulated the influence of smart analytics on the success of the company Zonky, which started to grow only when it balanced the ratio between investments in online and offline marketing .
That is, after an intervention, which in the Czech environment and in the given segment is not exactly a frequent phenomenon. Attribution, attribution, attribution Tomáš Baxa from the Taste Medio agency presented OWOX , a business intelligence tool that, among other things, brings easy and affordable data-driven attribution. An interesting functionality is certainly the possibility to collect raw unaggregated visitor data directly into BigQuery using OWOX. Good news for those who can't reach Google Analytics 360 . image Tomáš Baxa, Taste Medio The topic of attribution, this time in the context of "cliques versus impressions" , was also discussed by Pavel Šíma from Roivenue in his presentation . Maps where you look Lukáš Puchrik from CleverAnalytics presented the conference visitors with the possibilities offered to analysts by correctly interpreted geolocation data.
The discussion about the C Level Executive List role of the Czech education system and companies in the education of new data analysts provoked quite a lot of reactions. Pavel Novák , CEO of Zonka, also dealt with the new role of analysts in his part , who stirred up the waters of the analytical conference environment a bit when he came up with the argument that nowadays an analyst in the sense of a web analyst is essentially a relic . image Pavel Novák, Zonky He put the modern analyst in the role of an expert with a holistic approach to the entire process, from the user's arrival on the website to the actual closing of the (real) deal . Pavel Novák supported his opinion with arguments from real practice, when he simulated the influence of smart analytics on the success of the company Zonky, which started to grow only when it balanced the ratio between investments in online and offline marketing .
That is, after an intervention, which in the Czech environment and in the given segment is not exactly a frequent phenomenon. Attribution, attribution, attribution Tomáš Baxa from the Taste Medio agency presented OWOX , a business intelligence tool that, among other things, brings easy and affordable data-driven attribution. An interesting functionality is certainly the possibility to collect raw unaggregated visitor data directly into BigQuery using OWOX. Good news for those who can't reach Google Analytics 360 . image Tomáš Baxa, Taste Medio The topic of attribution, this time in the context of "cliques versus impressions" , was also discussed by Pavel Šíma from Roivenue in his presentation . Maps where you look Lukáš Puchrik from CleverAnalytics presented the conference visitors with the possibilities offered to analysts by correctly interpreted geolocation data.