Post by account_disabled on Dec 28, 2023 4:29:07 GMT
To describe the pace of development of today's e-commerce, the word dizzying is no longer enough. According to a recent Shopify Plus report , at the height of the COVID-19 pandemic, 10 years of e-commerce happened in just 90 days. As the digital ecosystem changes, several trends can be observed, two of which are at the forefront: a record high number of competitors and changing consumer habits. What can you do to stay afloat in these circumstances, build an effective online store and win the fight for customers? Modern technology comes to the rescue. DO YOU WANT TO BOOST YOUR WEBSITE? Take advantage of individual expert advice Do you want to increase your company's results?
Take advantage of the support of our experts and discover WhatsApp Number List the full capabilities of your website. Learn free tips from Visible Range: Positioning Google Ads campaigns UX optimization MAKE AN APPOINTMENT FOR A FREE AUDIT visible 54 The material you are currently reading presents the possibilities of increasing conversions and other most important KPIs provided by the use of appropriate technology in an online store. The case studies described are the result of QuarticOn's cooperation with DUKA, a popular interior design brand present on the Polish market since 1999, and Ekskluzzywa.pl, a store with luxury lingerie, women's, men's and erotic clothing. Step 1. An effective internal search engine The fact that an internal search engine is an absolute must-have for a modern store is proven not only by our own experience, but also by statistics: nearly 43% of Internet users, immediately after entering an online store's website, go directly to the search bar.
Improving the appearance and usability of the internal search engine therefore provides a real opportunity to increase conversions. The answer to the above challenge was the implementation of AI Smart Search, an internal search engine that operates based on artificial intelligence algorithms. By breaking down the improvement into prime factors, we have achieved a range of functionalities that ensure, above all, search speed and accuracy. These included: autocomplete – it often happens that customers do not know the full name of the product or a specific model; without the autocomplete function, there is no chance they will find it; support for synonyms in entered entries - providing the search engine with this option is a nod to the individuality and way of thinking of each individual customer; after all, you can call a bra a bra and a bowl a salad bowl - taking into account users' creativity is a guarantee that every search will return results; the option of recognizing errors, typos and various.
Take advantage of the support of our experts and discover WhatsApp Number List the full capabilities of your website. Learn free tips from Visible Range: Positioning Google Ads campaigns UX optimization MAKE AN APPOINTMENT FOR A FREE AUDIT visible 54 The material you are currently reading presents the possibilities of increasing conversions and other most important KPIs provided by the use of appropriate technology in an online store. The case studies described are the result of QuarticOn's cooperation with DUKA, a popular interior design brand present on the Polish market since 1999, and Ekskluzzywa.pl, a store with luxury lingerie, women's, men's and erotic clothing. Step 1. An effective internal search engine The fact that an internal search engine is an absolute must-have for a modern store is proven not only by our own experience, but also by statistics: nearly 43% of Internet users, immediately after entering an online store's website, go directly to the search bar.
Improving the appearance and usability of the internal search engine therefore provides a real opportunity to increase conversions. The answer to the above challenge was the implementation of AI Smart Search, an internal search engine that operates based on artificial intelligence algorithms. By breaking down the improvement into prime factors, we have achieved a range of functionalities that ensure, above all, search speed and accuracy. These included: autocomplete – it often happens that customers do not know the full name of the product or a specific model; without the autocomplete function, there is no chance they will find it; support for synonyms in entered entries - providing the search engine with this option is a nod to the individuality and way of thinking of each individual customer; after all, you can call a bra a bra and a bowl a salad bowl - taking into account users' creativity is a guarantee that every search will return results; the option of recognizing errors, typos and various.