Post by account_disabled on Feb 18, 2024 5:51:53 GMT
Explain the reach of the marketing you’ll be carrying out to drive people to the webinar. Give past webinar registration/attendance numbers. Lure them in with the promise of your qualified audience. Always lead with what’s in it for them. What if you don’t have a huge audience or track record? Sometimes experts who have made their name writing thoughtful content are looking for ways to practice their speaking in a professional, but more intimate setting. If you’re really strategic about it, offering them the chance to make an offer to your super-qualified and captive.
Alternatively, remember that not every webinar needs a guest or speaker Buy TG Database from outside of your company, in fact, an in-house expert can be a great place to start. 3. Craft Your Marketing Copy Take the time to carefully craft the marketing copy for your webinar. You (and your guest) will use this on landing pages, email invites and social marketing. A few tips: The webinar title should answer the question, “What will I get by giving you an hour of my time and attention?” The more actionable the title, the better. The best performing title we’ve used for an “Unwebinar” was 10 Landing Page Mistakes You’re Probably Making and How To Fix Them Include a short description followed by 3-4 bullet points of exactly what the attendee will learn from attending Your guest should be introduced in a way that qualifies them as the best in their industry.
Including a photo helps personalize them, and helps visitors familiar with them recall that they already know and trust this expert 4. Build (& Test) Your “Register for the Webinar” Landing Page Webinar Marketing - Registration Landing Page Click image for full size Don’t use your webinar tool’s landing page. It doesn’t speak to your brand, probably doesn’t look that great and you can’t optimize it through A/B testing. Webinar Marketing - GoToWebinar Default Landing Page We use an Unbounce landing page to collect registrant info and connect it via Zapier to send their info to the GoToWebinar platform, which we use to host our webinars.
Alternatively, remember that not every webinar needs a guest or speaker Buy TG Database from outside of your company, in fact, an in-house expert can be a great place to start. 3. Craft Your Marketing Copy Take the time to carefully craft the marketing copy for your webinar. You (and your guest) will use this on landing pages, email invites and social marketing. A few tips: The webinar title should answer the question, “What will I get by giving you an hour of my time and attention?” The more actionable the title, the better. The best performing title we’ve used for an “Unwebinar” was 10 Landing Page Mistakes You’re Probably Making and How To Fix Them Include a short description followed by 3-4 bullet points of exactly what the attendee will learn from attending Your guest should be introduced in a way that qualifies them as the best in their industry.
Including a photo helps personalize them, and helps visitors familiar with them recall that they already know and trust this expert 4. Build (& Test) Your “Register for the Webinar” Landing Page Webinar Marketing - Registration Landing Page Click image for full size Don’t use your webinar tool’s landing page. It doesn’t speak to your brand, probably doesn’t look that great and you can’t optimize it through A/B testing. Webinar Marketing - GoToWebinar Default Landing Page We use an Unbounce landing page to collect registrant info and connect it via Zapier to send their info to the GoToWebinar platform, which we use to host our webinars.