Post by martina44300 on Feb 22, 2024 8:12:07 GMT
Does this mean it’s time to bust out the modelesque photos? Not quite. The main takeaway here for marketers is photo quality is important, creating “attraction” in the sense of polish and professionalism. That means you should use photos like this: …and not this: 3. Photos (of Objects) Can Increase Trust When making snap judgements about “facts,” researchers have found that photos (even irrelevant photos) increase our likelihood to accept them as true. A study with undergrads tested this by taking “uninformative” photos and .
In the first study, they asked the students to confirm if a Cyprus WhatsApp Number certain celebrity was alive or not, and in a subsequent study, they asked random facts and told them to confirm if the facts were true. Each decision was to be made quickly to simulate “snap judgement”. The results? …the students were more likely to wager that a fact was true when it was accompanied by an uninformative photo. This is the reason that digital publishers on Kindle still make realistic book mockups for their e-books even though they are essentially selling a small file.
it makes things seem more “legitimate” in the eyes of the consumer. When this research is tied into what we know about human faces, it can be easy to see why photos of products and people play such an integral role in increasing conversions. Spend the extra time creating polished product mock-up photos (especially when dealing with digital goods) to incorporate this trust factor onto your site.
In the first study, they asked the students to confirm if a Cyprus WhatsApp Number certain celebrity was alive or not, and in a subsequent study, they asked random facts and told them to confirm if the facts were true. Each decision was to be made quickly to simulate “snap judgement”. The results? …the students were more likely to wager that a fact was true when it was accompanied by an uninformative photo. This is the reason that digital publishers on Kindle still make realistic book mockups for their e-books even though they are essentially selling a small file.
it makes things seem more “legitimate” in the eyes of the consumer. When this research is tied into what we know about human faces, it can be easy to see why photos of products and people play such an integral role in increasing conversions. Spend the extra time creating polished product mock-up photos (especially when dealing with digital goods) to incorporate this trust factor onto your site.