In other words, it is the messaging application that everyon

Already has installed on their smartphones. Image to illustrate whatsapp commercial a personal profile on whatsapp can send and receive text and voice messages and send files. Additionally, it is possible to make audio or video calls. Meanwhile, a business profile on whatsapp has other features. For example, sending automatic messages, placing product or service information in a catalogue, providing opening hours, website and telephone number. In other words, in addition to the Country Email List application's basic functionalities, whatsapp business adds a series of features for companies to get closer to their customers. Are whatsapp commercial and whatsapp business the same thing? So far, we have learned what a whatsapp business account is and learned how to differentiate business accounts from personal accounts. However, within the business world of whatsapp there are still different types of business accounts. Regular business account every new whatsapp business business account becomes a regular profile the moment it is created. Therefore, by downloading whatsapp business and following all the registration steps, the account already gains access to business features and access is free. However, whatsapp does not guarantee that this is the company's official profile, which in some cases can be a problem.



Official business account one of the possibilities when using whatsapp business is to have your business account verified. In this case, whatsapp offers the verified seal voluntarily, that is, following criteria that are not disclosed. In this modality, the company profile gets a stamp next to the name. Additionally, the company name appears in the conversation header, even if the person does not have the phone number saved in their address book. But, as we already mentioned, whatsapp does not disclose the parameters for obtaining a verification badge. The only thing we know is that companies need to create a business account and then fulfill a series of meta requirements . 07 advantages of using whatsapp commercial 01. Business profile let's face it, contacting a business profile on whatsapp gives much more credibility than a conventional account. For the company, a great benefit is being able to provide opening hours, address, website, social networks and other important information for anyone who comes into contact with a brand. 02. 24/7 availability with a whatsapp business profile, your company can program.









Automatic responses, which will greatly reduce the number of dissatisfied customers with long waits. With the quick and automatic response functionality, it is possible to configure absence messages, welcome messages, vacation messages and, in some cases, even provide customer service with chatbots . 03. Statistics another benefit of business accounts on whatsapp is generating customer service data that leads to valuable insights. With service metrics, for example, it is possible to know how long users wait until they are served. Furthermore, metrics are always very good for guiding decision-making and maintaining constant improvements. 04. Quick responses forget having to type each answer when talking to customers. With the quick replies feature , whatsapp business allows you to create message templates that are ready to be used. This way, attendants should only worry about keeping the service as personalized as possible. Read also: personalized service techniques: bringing your communication with the customer closer 05. Click to chat campaigns one of the advantages that is increasingly used by whatsapp business accounts is to create campaigns that put the public in direct contact with your brand, using whatsapp. First, just generate a conversation link. Then, just publicize the point of contact on a business profile on instagram or another social network, in advertising pieces, qr codes in tv commercials, in short, there are countless possibilities for a click to chat campaign.