Post by account_disabled on Mar 6, 2024 7:56:45 GMT
In this case we can choose between: standard image ads; standard and maximum width video ads, the difference being that the former are video ads that reflect the size of a normal organic pin while the latter are videos that expand across the entire feed on mobile devices; carousel ads; shopping ads, which follow the same specifications as standard image ads with the difference that upon clicking the user is taken directly to the product page to complete the purchase; collection ads, a format that includes an overlay image with multiple products displayed underneath; Showcase ads, where people can tap interactive elements, swipe between different tabs and visit a series of outbound links. Targeting, budgeting and optimizations Pinterest offers a variety of targeting options to .
You can select your target based on criteria such as interests, demographics, search Brazil Phone Number behaviors and keywords. Taking advantage of these options allows you to personalize the campaign and maximize relevance. Furthermore, with some experience, it is also possible to generate personalized audiences starting from interactions, i.e. from those who have performed a certain action on the site, such as content views, additions to cart and purchases, or from customer lists, by uploading a csv file directly on the platform. Not to mention the possibility of generating similar audiences - the so-called Lookalikes - starting from the latter. Obviously, the good functioning of an advertising campaign is also linked to the budget and how we are going to set it. In this regard, you can choose to set a daily or total budget and you can also define the maximum bid you are willing to pay for each interaction.
The beauty of this platform is that the CPM (cost per 1000 impressions) are decidedly lower than Facebook, this means that you are able to record excellent performances with lower investments. Furthermore, a peculiarity of this channel is that it is able to segment conversions not only by age, gender, device or region but also through interest or specific keyword! A feature that for the moment has only been developed by Pinterest and which allows you to exclude interests that do not bring profit. In terms of functionality, therefore, it has nothing to envy of Meta Furniture case study on Pinterest for online sales For a few years we have been collaborating with an e-commerce site specialized in the sale of sofas online.
You can select your target based on criteria such as interests, demographics, search Brazil Phone Number behaviors and keywords. Taking advantage of these options allows you to personalize the campaign and maximize relevance. Furthermore, with some experience, it is also possible to generate personalized audiences starting from interactions, i.e. from those who have performed a certain action on the site, such as content views, additions to cart and purchases, or from customer lists, by uploading a csv file directly on the platform. Not to mention the possibility of generating similar audiences - the so-called Lookalikes - starting from the latter. Obviously, the good functioning of an advertising campaign is also linked to the budget and how we are going to set it. In this regard, you can choose to set a daily or total budget and you can also define the maximum bid you are willing to pay for each interaction.
The beauty of this platform is that the CPM (cost per 1000 impressions) are decidedly lower than Facebook, this means that you are able to record excellent performances with lower investments. Furthermore, a peculiarity of this channel is that it is able to segment conversions not only by age, gender, device or region but also through interest or specific keyword! A feature that for the moment has only been developed by Pinterest and which allows you to exclude interests that do not bring profit. In terms of functionality, therefore, it has nothing to envy of Meta Furniture case study on Pinterest for online sales For a few years we have been collaborating with an e-commerce site specialized in the sale of sofas online.