Post by alimularefin57 on Mar 10, 2024 7:44:48 GMT
SEO SEO, or search engine optimization, is an art that is as old as the web. It is an art because it is a set of empirical techniques, partly based on science and statistics, but so linked to the evolution of search engines that it practically changes from one day to the next. SEO experts are mythical figures (when they obtain extraordinary results) but also seen with a lot of distrust given that it is full of people who proclaim themselves as such when perhaps they have never done this job or have never faced the real problems of managing a website of a certain complexity. To summarize we can say that SEO is broadly divided between on-site and off-site. On-site SEO manages all technical problems related to content optimization, while off-site SEO works on promoting content so that it is linked to by as many sites as possible.
SEM SEM is the acronym for Search Engine Marketing, or marketing Belgium Phone Number associated with search engines. Here we are mainly talking about sponsored ads on Google and Bing and, lately, also Amazon. Knowledge of SEM techniques is also based on basic marketing knowledge, such as identifying the right market, defining the target and copywriting.The idea was born from the evidence that the traditional approach to marketing brought to the internet does not work. Both because the internet is a completely different reality from everything that existed before, and because the world has changed and is changing, as are people's habits. The inbound marketing approach is a strategic, holistic approach that puts people at the center and requires the marketer to give before receiving.
So it starts from an almost obsessive identification of the buyer persona to be able to empathize with them and find the contents and proposals that really solve their problems. The contents serve to establish a relationship of trust with potential customers when they are still far from the moment of purchase, so that they are able to make their choice helped by the company itself, almost to the point of risking them buying competitor products. This derives from a basic principle, namely that today people have infinite possibilities to inform themselves and therefore their purchase will always be very conscious, so we might as well be part of this information process and be sure that the customer will be satisfied with his purchase in a who will remain linked to the brand for as long as possible. In this sense, to work best, marketing must make the sales process "superfluous".
SEM SEM is the acronym for Search Engine Marketing, or marketing Belgium Phone Number associated with search engines. Here we are mainly talking about sponsored ads on Google and Bing and, lately, also Amazon. Knowledge of SEM techniques is also based on basic marketing knowledge, such as identifying the right market, defining the target and copywriting.The idea was born from the evidence that the traditional approach to marketing brought to the internet does not work. Both because the internet is a completely different reality from everything that existed before, and because the world has changed and is changing, as are people's habits. The inbound marketing approach is a strategic, holistic approach that puts people at the center and requires the marketer to give before receiving.
So it starts from an almost obsessive identification of the buyer persona to be able to empathize with them and find the contents and proposals that really solve their problems. The contents serve to establish a relationship of trust with potential customers when they are still far from the moment of purchase, so that they are able to make their choice helped by the company itself, almost to the point of risking them buying competitor products. This derives from a basic principle, namely that today people have infinite possibilities to inform themselves and therefore their purchase will always be very conscious, so we might as well be part of this information process and be sure that the customer will be satisfied with his purchase in a who will remain linked to the brand for as long as possible. In this sense, to work best, marketing must make the sales process "superfluous".