Post by account_disabled on Mar 12, 2024 10:39:35 GMT
2019 saw a 90.74% global travel booking abandonment rate , according to research data conducted between January and October this year by SaleCycle. Let's analyze the survey numbers together. At the heart of the research Generally, people take time to choose their travel destination , a factor that contributes to increasing the abandonment rate compared to the average of other websites that sell other types of products. In fact, according to research, the abandonment rate by users of a website dedicated to selling travel is 84% higher than other e-commerce sites that deal with other product categories. Furthermore, there are also significant differences within the same sites belonging to this category. In fact, among these, websites that sell services such as cruises or ferry trips have an abandonment rate of 97%, while for hotel sites it is 84.37%. The type of trip booked, the time needed to book it and the price to pay are factors that directly affect the abandonment rates of a website. In the case of a cruise, the purchase cost can be expensive and for this reason it is likely that potential buyers take time to evaluate other travel solutions, visiting various websites to find the offer that satisfies them most.
On the contrary , booking a hotel stay can be considered a UAE Phone Number simpler operation . Many facilities do not require advance payment, which simplifies the purchasing process; furthermore, you may need to book a stay for a business trip, a motivation that is difficult to find in those who purchase a cruise trip. The research also highlighted how abandonment rates vary over certain periods of the year. A decline was recorded in January, as it is a particularly suitable month for those who want to organize their summer holidays in advance, saving on the costs of the operation. On the contrary, August is a month in which abandonment rates are very high, as most people who will enjoy their holidays in this month will have already booked them. As can be seen from the graph above, the abandonment rates of airlines and rental cars drop in May, a trend that affects hotel structures more lightly. What hotels can do to discourage abandonment rates Graham Charlton, editor-in-chief of Salecycle, commented on the results of the survey as follows: “although abandonment is inevitable because people spend time searching – a factor which is one of the causes directly attributable to abandonment rates – there is still There's a lot that travel sites can do to try to stem this problem. Undoubtedly, building a great user experience always helps , as it simplifies the life of all those possible travel buyers in finding the information they need to complete the booking without it all feeling like an obstacle course.
” So what are the mistakes you shouldn't make when creating your website? Certainly, not accurately identifying your target can cause problems that can reverberate in the general organization of your communication. At the same time, creating a chaotic user journey that entangles the latter in the pages that make up your site will tend to incentivize the user to go and look elsewhere for the proposals he wants. In one of our recent articles , we put down in black and white the errors that must absolutely be avoided when creating a website. Stay tuned to our channels to receive all the updates relating to the world of hospitality. Share Did you like this article? Subscribe to the RSS Feed Add it to your favorites Read other users' comments Sign up to our newsletter Write your opinion Read similar/related articles Print this article Other items that may interest you: No related articles. Home › Forum › Online booking abandonment rates reach 90% Tags: online behavior , communicating online , online marketing , hotel websites , web design , hotel web design This topic has 0 replies, 1 participant and was last updated 4 years, 3 months ago by Sacha Tellini .Sacha Tellini You must be logged in to reply to this thread.
On the contrary , booking a hotel stay can be considered a UAE Phone Number simpler operation . Many facilities do not require advance payment, which simplifies the purchasing process; furthermore, you may need to book a stay for a business trip, a motivation that is difficult to find in those who purchase a cruise trip. The research also highlighted how abandonment rates vary over certain periods of the year. A decline was recorded in January, as it is a particularly suitable month for those who want to organize their summer holidays in advance, saving on the costs of the operation. On the contrary, August is a month in which abandonment rates are very high, as most people who will enjoy their holidays in this month will have already booked them. As can be seen from the graph above, the abandonment rates of airlines and rental cars drop in May, a trend that affects hotel structures more lightly. What hotels can do to discourage abandonment rates Graham Charlton, editor-in-chief of Salecycle, commented on the results of the survey as follows: “although abandonment is inevitable because people spend time searching – a factor which is one of the causes directly attributable to abandonment rates – there is still There's a lot that travel sites can do to try to stem this problem. Undoubtedly, building a great user experience always helps , as it simplifies the life of all those possible travel buyers in finding the information they need to complete the booking without it all feeling like an obstacle course.
” So what are the mistakes you shouldn't make when creating your website? Certainly, not accurately identifying your target can cause problems that can reverberate in the general organization of your communication. At the same time, creating a chaotic user journey that entangles the latter in the pages that make up your site will tend to incentivize the user to go and look elsewhere for the proposals he wants. In one of our recent articles , we put down in black and white the errors that must absolutely be avoided when creating a website. Stay tuned to our channels to receive all the updates relating to the world of hospitality. Share Did you like this article? Subscribe to the RSS Feed Add it to your favorites Read other users' comments Sign up to our newsletter Write your opinion Read similar/related articles Print this article Other items that may interest you: No related articles. Home › Forum › Online booking abandonment rates reach 90% Tags: online behavior , communicating online , online marketing , hotel websites , web design , hotel web design This topic has 0 replies, 1 participant and was last updated 4 years, 3 months ago by Sacha Tellini .Sacha Tellini You must be logged in to reply to this thread.